Voice Search Optimization In Digital Marketing
With giant leaps in technology, how people use their devices to search for information online is undergoing rapid change. There is the prominent use of voice searches across multiple forums like Siri on Apple Devices, Google Voice Search on Android, and Cortana on Windows. Hence, it’s essential for businesses to look at content differently & optimize it for voice search and assistants.
It’s essential for companies to note that voice search is not merely a fad and here are some statistics to prove the same:
Voice Search stands at the third position on the list of SEO Trends, and one example is the fact that one-fifth of Google’s searches are voice-based queries. This new technology of voice search has made it very easy for a user to gain information from their device on a question-answer basis. It allows interaction with the machine to be performed conversationally and naturally. One could use a simple voice command to get information on the weather, turn on lights, play music, order products or check the weather forecast.
Now that we know voice search is a crucial SEO tool, the question is how to optimize data for voice search. Historically, people typed relevant keywords on a search engine to look for what they were looking for. Voice search optimization requires paying attention to the fact that voice search is more conversational and natural than keyword phrases in a search engine. In a nutshell, voice search queries were more prolonged than text questions.
Here is a set of advice from experts related to voice search optimization:
- Increase the speed of your page
Though there is no direct link between speed and voice search optimization, fast-loading sites have higher search engine ranking which in turn impacts voice rankings.
- Use Normal Speech
Digital helps are engineered to process conversational and straightforward language. Google Data of 2017 shows that 70% of all voice searches on Google use a natural flow of language. This indicates a need for a shift from traditional keyword terminology; if you are looking for an automobile repair shop use key phrases like “Where is the nearest mobile repair shop”?
- Use Long-Tail Keywords
Since voice search queries are more specific than text queries, they are longer. These unique keywords provide an opportunity, even for smaller companies to rank high on Google Search results. For example, a brand that sells antique bronze jewelry and artifacts is more likely to be viewed in a search for “antique bronze jewelry” rather than “jewelry“ as larger companies will dominate the latter.
- Use Location to your benefit
Since most of the voice-based searches were to find information about services ‘NEARBY’, use the location of your business in all your features.
Voice search optimization is a trend that grows beyond the abrupt keywords of yesterday’s search engine trends, and the use of this strategy could contribute immensely to the growth of your brand if it is planned and executed properly.
Evolving trends could be quite unnerving especially when they require changes to code and design. Approaching digital consultants, like Brand Story for eg, would make the process much simpler. If you are looking for the Best SEO Agency in Coimbatore, you have arrived at the right place.