Tag Lead Campaign

facebook marketing company in Coimbatore
How to Successfully Advertise on Facebook and Convert More Customers

Social Media Marketing Basics

Social Media Marketing is a great way to reach your target audience and it is the most powerful form of marketing available in the world today.

Social media marketing can be used for various purposes like branding, customer acquisition, customer retention, and more. It can also be used for lead generation and lead nurturing also social media marketing is a great way to target your audience and make them aware of your brand or product.

Facebook is the most popular social media platform in the world and it’s also the best digital marketing platform for businesses. Facebook has over 2 billion active users, which makes it an attractive advertising platform.

Facebook advertising is a great way to reach potential customers. It’s affordable, easy to use, and has a high return on investment. With Facebook Ads, you can target your audience based on their age, location, interests, or behaviors.

Types of Facebook ad

Banner Ads

Banner ads are the most common form of advertising on social media sites. They are attractive and eye-catching, which is why they are so popular.

There are many different types of banner ads that you can use to advertise your product or service. For example, there is a banner ad for Facebook that you can use to promote your business. This type of ad will appear on a user’s newsfeed when they log into Facebook and scroll through their feed.

Video Ads

Video ads are a powerful tool for marketing and branding. They can be used for a variety of purposes, from product launches to direct sales pitches. Video ads are also an excellent way to connect with your audience on an emotional level.

There are many different types of video ads. Some videos are short, such as 15-30 second commercials, while others may be longer, such as 2-3 minute infomercials or documentary-style videos.

Carousel Ad

A carousel ad is a type of advertisement that has multiple panels. The carousel ad has come to be one of the most popular types of ads on social media platforms, such as Facebook and Instagram. These ads are usually made up of a series of images with text overlaid on them that can be clicked on to take the viewer to a new page with more information about the product or service advertised in the ad.

Facebook Ad Strategy

The first step in creating a Facebook ad is to know your target audience. You need to identify the demographics, and psychographics and make sure that your ads are relevant to them.

The next step is to choose the type of ad you want to run. This can be done by looking at the demographic data of your target audience and the media channels they are most likely to use. It’s also important to consider what type of message you want to convey with your ad and if it will be appropriate for the media channel you have chosen.

1) Optimize Your Ads for Mobile

Mobile traffic is increasing and it is the best way to reach your audience. The key to success with mobile advertising is to create ads that are optimized for the small screen and make sure they load quickly and easily.

2) Use Video Ads

Video ads are a great way to stand out from the competition, generate more engagement, and get better results. Facebook allows advertisers to use different types of video formats, which makes it easy for advertisers to find one that works best for them.

3) Use Custom Audiences

Custom audiences allow advertisers to reach people who have already visited their website or liked their page on Facebook. This type of targeting gives you access to a huge audience without having to pay as much money per click as you would if you were targeting a general audience on Facebook.

4) Offer Discounts or Promotions

How Facebook Advertising Agencies Create Successful Marketing Strategies for Your Business

Digital Orbis creators are Facebook advertising agencies and experts in marketing and advertising. We know the best ways to promote your business through Facebook advertising and help you create a successful advertising campaign for your business.

With our help, you can get more leads and sales for your business through Facebook ads. They will also offer you a cost-effective solution to grow your customer base.

To find out more about how our Facebook advertising service can help you give us a call: 9159999951  

Digital Marketing Company in Coimbatore
5 Excellent Steps to boost your recruitment marketing funnel

The recruiting funnel is essentially the same as marketing – if you want to convert candidates to hires, you need to make sure it’s as solid as possible.

The recruitment process involves:

  • Identifying the hiring need.
  • Developing job descriptions.
  • Distributing job postings (by selecting and posting them on job boards).
  • Reviewing applications.
  • Screening candidates.
  • Selecting the most suitable ones.

Here are some steps you can take to improve your recruitment funnel so you receive more leads and applications.

The Recruitment Funnel

The funnel can be broken down into 6 stages, there are:

1) Awareness:

The ideal candidate would be attracted to your brand and approach you without much effort on your part.

2) Interest:

When a lead takes an action that brings them closer to the sales funnel, they are considered interested or attracted.

3) Application:

Candidate applications are submitted here.

4) Pre-selection:

If a candidate applies for a job, they’ll have to undergo a series of tests and interviews.

5) Interview:

An interview involves observing, speaking with, and otherwise interacting with an applicant to determine whether they are qualified for the job.

6) Hiring:

A job offer will be given to the selected candidates by the recruiter or hiring manager.

To boost your recruitment marketing funnel, consider these stages of recruitment.

Boost your recruitment marketing funnel with these 5 steps

  1. Create a strong presence on social media

People could use social media to advertise job openings and discuss corporate culture. Your community should be encouraged to interact with you by holding competitions, asking questions, or showing them that they are valued.

  1. Your ad should be placed where your prospective applicants are most likely to see it

It will be counter-productive to share your job advert far and wide because you will only waste time and money interviewing unsuitable candidates.

Review your recruitment channels and advertise in a targeted manner. You should only post your job ad where your ideal candidates are likely to find it. For eg, on targeted online job sites, on social networking sites, and in trade publications.

  1. Take note of your employer’s feedback

Chances are, if you have a disgruntled employee, they haven’t kept their grievances to themselves. Pay attention to what people say about your company and keep an eye on sites that allow employees to review you, such as Glassdoor, Indeed, etc.

  1. Optimize the app for mobile use

Nearly 2-3 of candidates today will instead apply for a job via their mobile phone than their desktop. So instead of losing out on these candidates, we must make sure to optimize our app for mobile use.

  1. Metrics could be used to determine what works

How could you tell which steps of your hiring funnel work for you if you do not track metrics such as time to hire, quality of hire, and cost per hire? By monitoring these metrics, you could test and adjust your hiring process.

Conclusion

Recruiting marketing is an art that requires money, time, and most importantly, creativity. Recruitment marketing funnels are the most effective way to boost your recruitment marketing.