The objectives for an effective social media marketing strategy are simple. No matter the size of a company, the over-arching social media agenda is comprised of these three high-level objectives:
Social media marketing provides a powerful opportunity to engage your target audience directly and generate buzz around your image or content. Not only does a well-developed social media strategy help encourage meaningful relationships between businesses and clients, but it can also help drive traffic to your website by putting your content in front of clients that would otherwise not discover it.
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