Best Image SEO Strategy
If you are looking for answers and ways to improve your image SEO, you are in the right place. We all know that image SEO helps optimize the images on the website so that it’s easily identified by search engines (SE). As a result, the content on Google is more visible and ranks higher. Among the factors that affect image SEO are image size, type, load time, keywords in the image file names, optimization, and alternative text usage. A successful on-page SEO strategy includes image SEO.
It is possible for poor image SEO to do great damage to the ability of a page to rise in the index, drive valuable organic traffic, and gain links by sinking its ability to gain links. Therefore, it’s important to create a good image SEO. For that, you need to reach out to a professional SEO company in Coimbatore like Digital Orbis Creators to revamp your website with the best image strategies. In this blog, we would discuss the ways to develop and create a huge impact with an image SEO.
The Power of Images
Save Space, Compress Images
Reduce the image sizes with a compressor tool. The speed of a website has the best impact on the overall page traffic and rank. An active ranking factor is the speed of the site, which enables users to navigate from one page to another spontaneously. Google doesn’t favor a slow webpage, and as the page speed and image SEO are inextricably linked, it’s crucial to perform image compression. When images are improperly sized, they inhibit page speed. A fast hack to find how much space you would save on compressing images is by expanding the requisite tab in the PageSpeed Insights report, which would indicate the biggest page offenders. Depending on your CMS, you can compress the images one at a time using compressor tools.
Use Original, Quality Images
If you want photos to appear on your site, don’t use stock images. Stock images make a website look unoriginal. There are so many websites cluttered with the same generic photos. To create a truly unique website, you must use high-quality images and original images. The more authentic images you have, the better the ranking would be with an improved user experience. The image should not contain the logo.
Use Keyword Rich File Names
Creating keyword-rich, creative, and descriptive file names is crucial. Search engines like Google are alerted to the subject matter of every image by the file name. In the case of file names like IMG_9495 or anything similar, search engines will not be able to identify the files. Therefore, instead of uploading the pictures onto the website, it’s essential to change the file names. By adding keywords to the file names, search engines will be able to understand the pictures better. Changing its default name is always the best option, even though it requires some work.
Add Images to Sitemap
Globally, Google is the most popular search engine. As Google has updated its image guidelines to use its file path and name to rank images, it’s the actual ranking factor in today’s world. You can add images to your sitemap somewhere to increase the chances of the search engine indexing them, increasing traffic to your website
Make Images Mobile-Friendly
The images must be mobile-friendly to fit the website’s size when the user works with a mobile, desktop, or tablet. This main feature is defaulted to adjust the image size and loading according to the device.