Archives October 2022

SEO Company in Coimbatore
Why Organic SEO is important for any business?

In unpaid, algorithm-driven results on a particular search engine, organic search engine optimization (organic SEO) refers to the techniques used to get a high placement (or ranking) on a search engine results page. A website’s page rank can be raised by techniques including keyword optimization, backlinking, and the creation of high-quality content. Organic SEO can also be boosted by using black hats SEO techniques like link farming and keyword stuffing.

Something that resembles an organism is referred to be “organic.” Black hat SEO techniques may temporarily increase a website’s search engine page rank, but they also run the risk of getting the site completely banned from the search engines. The reader experience is sacrificed on websites that use black hat SEO, thus visitors are more likely to detect the low quality of these sites over time, which will lower their traffic and page rank.

You can obtain organic SEO by:

  • Providing pertinent stuff to optimize the website
  • Increasing the number of links to the content Including metatags and other tag elements
  • Organic SEO strategies primarily rely on the content’s relevance. 

The Importance of SEO for Your Business

Why is SEO crucial for your company, then? 

Search engines are where the majority of online activity, including looking for products and services, starts.

Search engine queries are highly targeted because the user is looking for information specifically related to them.

As a result, it is advantageous to offer pertinent information if you offer a good or service that relates to the query. Typically, searchers select the first links on a page. Most searchers will only click links one through five, and very few will scroll all the way down to page two of the SERP. So, it is important for any business to rank top on search engine result page.

The following are a few aspects that SEO can help to improve:

  • Visibility

SEO helps your business become more visible so that it can draw in clients. As already established, most internet activity starts with a search query. So, in order to ensure that searchers visit your website, you should be as visible as you can, ideally near the top of page one.

  • Traffic

Increased website traffic should follow from being visible and in a good position on SERP. Actually, the main source of website traffic is typically organic search. More traffic can be generated by a solid SEO plan than by any other form of advertising when there are several links that rank highly.

Searchers are typically looking for exactly what you have, so the traffic you receive is also more qualified. You can’t be certain that the people you reach will want your goods, even if you have the best-optimized ad set. However, if someone is looking for information or a solution to a problem, they are actively looking for it.

• Conversions

Increased conversions may result from the use of SEO effectively. More traffic implies more leads, and more leads should translate into more conversions.

Increasing traffic from 20,000 to 1, 00,000 visits per month, for instance, results in 800 additional sales if 2-3% of your site visitors convert.

  • Being trustworthy and credible

Likewise, consumers are more likely to trust businesses that have effective SEO and content strategies. Trust is developed through the production of informative, top-notch content. If a business has blog entries that go into great detail on what its products do and how they may benefit you, you’re more likely to trust it.

We are here to provide you with the best SEO services for your company to increase organic traffic and conversions and we are the leading SEO Company in Coimbatore.

Let’s meet in the next informative blog!

Digital Marketing Company in Coimbatore
Why digital marketing is important for startup business & small businesses

When performing comparative shopping online, customers frequently pick the merchant that provides the best customer service. Simple facts like a company’s address, phone number, and location should be easy to find. If customers don’t feel that your online store is open when they want to and on their terms, they will purchase elsewhere.

However, online marketing is much more than just a protective measure. It involves more than just keeping potential customers away from competitors’ enterprises. Instead, think of it as a proactive tactic that shows customers that a business has thought about them and their purchasing process.

A great digital marketing strategy starts with making that procedure as simple as possible, especially for businesses that are not mainly focused on e-commerce.

Pros of digital marketing for a business:

There are other ways to interact

You can really see what your audience thinks of your business and marketing activities through platforms like social media. You know you’re doing something correctly if people are sharing, like, and commenting positively on your marketing.

Your campaigns are simple to measure

In contrast to traditional marketing, tracking for digital marketing is quite detailed. This makes your lessons for your subsequent round of marketing activities crystal obvious.

In other words, the value of digital marketing goes beyond generating revenue; it is an ongoing investment in the survival and expansion of your company. The following are some advantages of including digital methods in your marketing strategy:

1. Reach

Digital advertisements are cost-effective options for small businesses who are concerned about ad spend because the majority of forms of digital marketing are far less expensive than traditional techniques while having a much bigger potential reach.

While radio and television necessitate that consumers pay attention to particular media formats that are progressively going out of style, direct mail and billboards depend on clients residing in a specific location. Online marketing, in contrast, can connect with anybody, everywhere, even on a worldwide level.

Most prospective consumers use mobile devices or at the very least spend a significant portion of their day online. To reach those customers where they are, brands may employ content marketing, email marketing, social media marketing, and other digital marketing platforms.

2. Focusing

With the use of digital marketing tools and analytics, brands can target and identify the customers most likely to be interested in their goods or services, enabling them to concentrate their efforts on the market segments and business where they will have the greatest impact. Businesses may make better use of their resources, both financial and human, with a sound digital marketing strategy.

3. Adaptability

Modern marketing analytics solutions offer real-time information that enable companies to quickly modify their marketing initiatives. Traditional marketing strategies, on the other hand, need sunk costs: The money has already been spent, and if the campaign is unsuccessful, nothing can be done until the next one. Even if the campaign is unsuccessful, the money that was spent on it can still be recovered.

4. Measurement

Digital marketing channels, as opposed to billboards, TV advertisements, and radio jingles, are pre-equipped with the performance-tracking tools that firms require.

It’s simple to check how many impressions, clicks, and likes social media postings are receiving, as well as how many people are visiting your website and where they are coming from. The first sale a consumer makes may be linked to their initial digital interaction with your business using attribution modeling. Start studying how your digital marketing strategies effect conversion rates by selecting the KPIs you value the most.

5. Reputation

Businesses with an online presence that contains the following are more likely to gain potential clients’ trust:

  • A web page
  • Testimonials
  • A social media profile

A strong internet presence demonstrates a brand’s credibility and experience. For consumers who are evaluating a new product or service, trust may make or break the transaction.

6. Globalization

When done correctly, digital marketing may provide small businesses the same opportunity to compete with large organizations. Only through demonstrating relevance through techniques like pay-per-click (PPC) advertising and search engine optimization will a website be able to rise to the top of Google’s results page (SEO).

Being the best digital marketing agency in Coimbatore, we assist you in growing your company and reaching more targeted customers at a lower cost than traditional advertising.

Let’s meet in the next informative blog!

Digital Marketing Company in Coimbatore
5 Excellent Steps to boost your recruitment marketing funnel

The recruiting funnel is essentially the same as marketing – if you want to convert candidates to hires, you need to make sure it’s as solid as possible.

The recruitment process involves:

  • Identifying the hiring need.
  • Developing job descriptions.
  • Distributing job postings (by selecting and posting them on job boards).
  • Reviewing applications.
  • Screening candidates.
  • Selecting the most suitable ones.

Here are some steps you can take to improve your recruitment funnel so you receive more leads and applications.

The Recruitment Funnel

The funnel can be broken down into 6 stages, there are:

1) Awareness:

The ideal candidate would be attracted to your brand and approach you without much effort on your part.

2) Interest:

When a lead takes an action that brings them closer to the sales funnel, they are considered interested or attracted.

3) Application:

Candidate applications are submitted here.

4) Pre-selection:

If a candidate applies for a job, they’ll have to undergo a series of tests and interviews.

5) Interview:

An interview involves observing, speaking with, and otherwise interacting with an applicant to determine whether they are qualified for the job.

6) Hiring:

A job offer will be given to the selected candidates by the recruiter or hiring manager.

To boost your recruitment marketing funnel, consider these stages of recruitment.

Boost your recruitment marketing funnel with these 5 steps

  1. Create a strong presence on social media

People could use social media to advertise job openings and discuss corporate culture. Your community should be encouraged to interact with you by holding competitions, asking questions, or showing them that they are valued.

  1. Your ad should be placed where your prospective applicants are most likely to see it

It will be counter-productive to share your job advert far and wide because you will only waste time and money interviewing unsuitable candidates.

Review your recruitment channels and advertise in a targeted manner. You should only post your job ad where your ideal candidates are likely to find it. For eg, on targeted online job sites, on social networking sites, and in trade publications.

  1. Take note of your employer’s feedback

Chances are, if you have a disgruntled employee, they haven’t kept their grievances to themselves. Pay attention to what people say about your company and keep an eye on sites that allow employees to review you, such as Glassdoor, Indeed, etc.

  1. Optimize the app for mobile use

Nearly 2-3 of candidates today will instead apply for a job via their mobile phone than their desktop. So instead of losing out on these candidates, we must make sure to optimize our app for mobile use.

  1. Metrics could be used to determine what works

How could you tell which steps of your hiring funnel work for you if you do not track metrics such as time to hire, quality of hire, and cost per hire? By monitoring these metrics, you could test and adjust your hiring process.

Conclusion

Recruiting marketing is an art that requires money, time, and most importantly, creativity. Recruitment marketing funnels are the most effective way to boost your recruitment marketing.

Digital Marketing Company in Coimbatore
6 Easy steps to grow your business online presence

Here’re the 6 Easy steps to grow your business online presence.

  1. Optimize Your Website

Optimizing your website can help you build your brand and the online presence of your business effectively. In search engine results, a search engine-optimized website earns more traffic. Thus optimizing your site helps your target audience to find your site with ease which both the audience and business will be benefited from.

Therefore, optimizing your website is the best way to stay ahead of your competitors.

  1. Choose your social channels wisely based on your location

Social media channels are like lethal weapons in the Digital marketing field. Social media plays a vital role in establishing and promoting a wide range of businesses today. Choosing the right social media channel for your location helps you to

  • Determine your target customers
  • Improve visibility and branding locally
  • Analyze your existing traffic source
  • Determine your competitors on social media platforms
  • Determine your social media goals
  1. Go beyond Blogging

Stop talking and start blogging. Regular blogging activity on your niche improves organic traffic and the content quality of your website. But, blogging is not the only method. Go beyond that and work on

  • Info-graphic Sharing
  • Video Publishing
  • Guest Posting
  • Real-Time Customer Reviews
  • Customer Testimonials
  1. Keep your content and image consistent

As always content is king. Great content along with Images will be better. Keep your content and image consistent on the website and during blogging across various platforms, your content should be helpful and engaging to the audience so that they will guess on following your blog posts regularly.

The importance of image optimization in moving the audience cannot be overstated. The more attractive and moving the image, the more audience it gets for engagement. Apart from content, the image also increases the SEO rank of your website.

  1. Try PPC Advertising

Pay-per-click advertising is one in which the advertiser pays each time the user clicks the ad. PPC advertising is a paid search campaign that can boost your brand visibility for the short term at a minimal cost.

PPC advertising is mostly recommended for product branding that is for ecommerce advertising and sales. It drives more traffic for a certain period until the paid campaign is halted.

  1. Do Paid Social Media Advertising

Promote your business through social media platforms. Social media advertising is a cost-effective method for advertising your business by targeting the audience through demographic information so that targeted consumers can see your advertisement in their news feeds.

Always be strategic in defining your ad spend, content selection, targeting frequency, and audience demographics.

The last step is that always try to learn from your best practices and derive a planned strategy for future projects.

If you are looking for the Best SEO Agency in Coimbatore, you have arrived at the right place.

Let meet Interesting Article Soon!

Cheers!

Digital Marketing Company in Coimbatore
How to generate more quality backlinks

Here we discuss about generating more quality backlinks and importance of backlinks for ranking high in SERP. Some Important points are listed out below:-

  1. Copy the finest backlinks of competitors

One of the wisest strategies for discovering fresh link-building techniques and raising SEO is to copy rival backlinks. Start by deciding which websites are your main rivals, those that are listed in the top 5 places for your important keywords. They must have a better link profile and higher-quality backlinks if they are ranking above you.

Use the data offered in Monitor Backlinks after adding your top rivals to decide whether links are worthwhile duplicating. Avoid the pitfall of attempting to duplicate them all. Even Wikipedia has poor links on it. You ought to just duplicate links with a high authority.

  1. Examine the references of rivals

It is not sufficient to observe the backlinks of your rivals. Additionally, you have to be aware of any online mentions of their brand name.

Using Mention, you can determine whether it’s a mention on social media platforms, a forum, or a website.

For instance, if a client of a rival company asks a question and you are the first to respond with assistance, there is a good probability that you will forge a lasting bond with that client. If he chooses to recommend you, you may even get a hyperlink if he has a website.

  1. Utilize infographics to generate quality backlinks

One of the most often used strategies for link development has been infographics. The demand for infographics has been rapidly increasing since the olden days.

Infographics are regularly published by prestigious magazines like Mashable, The Verge, Huffington Post, and others, and people like them. Since infographics are so easily shared, they’re fantastic for generating backlinks and directing traffic from social media.

  1. Guest blogging benefits

One of the finest methods to have your voice heard online is by guest blogging. You may communicate with others in your field and reach audiences that are already established. It’s a method that works effectively for increasing traffic, creating quality backlinks, and acquiring more social media followers.

  1. Create a strong internal linking network

Although internal links won’t significantly improve your website’s SEO, they will help you make it more user-friendly overall. They are also a terrific approach to establish connections using your desired anchor text.

As with any other approach, don’t overuse it and avoid creating more than 100 internal links each page to avoid giving your website a shady appearance.

  1. Promote your greatest content globally through outreach

Even the best content won’t receive backlinks if no one is aware of it. You must make every effort to locate people who are willing to link to and share your material on social media.

To locate people who are prepared to distribute your material, use influencer research tools. The more blogs you interact with, the more likely it is that others will share your material.

Once you establish a few excellent connections with well-known bloggers in your industry, things will become much simpler.

Conclusion

You may create backlinks to your website by employing clever strategies. The entire procedure may take a lot of time if you’re just getting started, but it will be worthwhile in the end. Never squander your time on backlinks that might cause problems; only build high-quality backlinks.

We are the best SEO company in Coimbatore, we continually follow a method that is driven by results, and our experts are skilled in using various strategies to get the desired effects. 

Let’s meet in the next informative blog!

Digital Marketing Company in Coimbatore
6 Ways to Improve Search Engine Ranking

Nowadays, websites are a primary requirement for a company. Most of the business happens online today. Even generating new leads is through online nowadays. Simply because of the user base.

The Internet has more than 5 billion users. So, obviously, businesses had to adopt the online platform because a business should be able to reach its customers in their comfort.

So, you need a website. But is it enough?

Just creating a generic website is not going to benefit you in any way. So, what should you do?

Create a better website that ranks well in search engines.

Well, how do you do that?

There are some minor things you need to do to optimize your website in a way to achieve better ranking in the search engine pages. SEO strategies are not only for blog content or video content. It must be followed on your website.

Many companies are so focused on establishing themselves as a brand that they forget about their website.

Don’t make that mistake. Be sure to optimize your website too. Keep in mind the website you create must satisfy both the search engine and consumers.

You need to do a lot when developing your website. One of them is using a Linux platform to develop your website. Most will not follow this, but this is an important thing to follow because web development on a Linux platform is way more secure than doing it on a Windows platform.

Other than using Linux, there are some other things you need to do. I made a list of things you need to do to make your website SEO friendly.

Keep in mind the website you create must satisfy both the search engine and consumers.

Mobile Friendly

Most people are not looking at your website through a laptop or a computer. When you create a website, you will probably create it on a laptop. So, mostly you will optimize it for a laptop. If that’s what you did, I have some bad news for you.

Nowadays, people mostly see websites on their mobile devices. If the website looks crooked on mobile, they are not visiting you ever again.

You will be forgotten forever and buried with millions of other generic websites.

Make sure your website is easy to use on all platforms. Google crawler will like you if you make your website readable across various websites. So, automatically you will get a better ranking.

Speed

How many websites have you closed because they took too long to load? Too many to remember, right? And too long means near to three seconds.

Yes, three seconds is too long in the modern world.

People want your website to load within milliseconds, or else they are simply bouncing off to some other website.

So, make sure your website loads fast. It doesn’t matter if you follow all other SEO strategies. You will fail if you don’t follow this rule. In other words, no one will ever know your potential because of this.

Readability

Readability is a huge issue with many websites. Many websites will have some great content on them, but only god can read them.

The font you choose must be clear for the audience. When someone sees your website, they should be able to read the contents without any problem.

Would you squint your eyes to read the content on a website? No one will.

So, make sure the font style, font color, and background go well with each other. 

Just choosing a good font style won’t help you since the background can still make it unclear. So, make sure everything fits well.

Sitemaps

This is for Googlebot. Of course, no doubts that Google can do its job well, but it’s never a bad thing to lend a hand.

A sitemap is a collection of all your web pages and contents. You can create sitemaps either manually or using third-party apps.

A sitemap is like a guide for search engines. With the sitemap, search engines can easily find your site and index all the pages. If the search engine doesn’t find your website, no one ever will.

Image Filenames

You will probably have many images on your website. And you probably gave some random name to it.

That’s a mistake.

This is a very tiny thing but can the impact can be huge. You can name these files using keywords that will improve your SERPs ranking.

Also, add some descriptions to the images using keywords.

URL Structure

Again a minute thing that has a big impact. Googlebot will not like websites that have clumsy URL structures.

Even when forming URLs, you need to be careful. Try to use keywords in the URL too. And you should use a hyphen to separate the words, not underscores.

The URL you are creating should be readable by the user. And it should reflect the content of that particular page.

Metadata

Metadata is the information that appears on the search results. Most SEO experts think that title tags are a very important aspect of SEO.

Metadata consists of title tags and meta descriptions. The meta description should be optimized in a way to welcome the consumer.

It also should reflect the content of the website. Meaning a person should be able to form an idea in their mind by seeing the meta description.

Final Thoughts

In the modern world, everyone is trying to be a brand. But a company with a poor website design is never going to make it big. Many businesses fail to optimize their website for SEO standards. You must capitalize on that.

Change your website design and make it more appealing to the readers.

Making it appealing to the audience is not enough if no one knows about your website. So, you need to optimize the website to rank better on the search engines.

I believe the aforementioned strategies are an effective way to optimize your website. And many SEO experts believe it too. So, if your site doesn’t follow these strategies, now is the right time.

“And yeah, don’t forget to use Linux too. As said, Linux is way more secure and easy to use for programming. Of course, SEO strategies are important but the structure of the website is also important. And in addition, the website should not lack security. No one likes a website that is prone to breaches.”

Follow these strategies and be more visible to people. Good luck!

Digital marketing in Coimbatore
Voice Search Optimization In Digital Marketing

With giant leaps in technology, how people use their devices to search for information online is undergoing rapid change. There is the prominent use of voice searches across multiple forums like Siri on Apple Devices, Google Voice Search on Android, and Cortana on Windows. Hence, it’s essential for businesses to look at content differently & optimize it for voice search and assistants.

It’s essential for companies to note that voice search is not merely a fad and here are some statistics to prove the same:

Voice Search stands at the third position on the list of SEO Trends, and one example is the fact that one-fifth of Google’s searches are voice-based queries. This new technology of voice search has made it very easy for a user to gain information from their device on a question-answer basis. It allows interaction with the machine to be performed conversationally and naturally. One could use a simple voice command to get information on the weather, turn on lights, play music, order products or check the weather forecast.

Now that we know voice search is a crucial SEO tool, the question is how to optimize data for voice search. Historically, people typed relevant keywords on a search engine to look for what they were looking for. Voice search optimization requires paying attention to the fact that voice search is more conversational and natural than keyword phrases in a search engine. In a nutshell, voice search queries were more prolonged than text questions.

Here is a set of advice from experts related to voice search optimization:

  1. Increase the speed of your page

Though there is no direct link between speed and voice search optimization, fast-loading sites have higher search engine ranking which in turn impacts voice rankings.

  1. Use Normal Speech

Digital helps are engineered to process conversational and straightforward language. Google Data of 2017 shows that 70% of all voice searches on Google use a natural flow of language. This indicates a need for a shift from traditional keyword terminology; if you are looking for an automobile repair shop use key phrases like “Where is the nearest mobile repair shop”?

  1. Use Long-Tail Keywords

Since voice search queries are more specific than text queries, they are longer. These unique keywords provide an opportunity, even for smaller companies to rank high on Google Search results. For example, a brand that sells antique bronze jewelry and artifacts is more likely to be viewed in a search for “antique bronze jewelry” rather than “jewelry“ as larger companies will dominate the latter.

  1. Use Location to your benefit

Since most of the voice-based searches were to find information about services ‘NEARBY’, use the location of your business in all your features.

Voice search optimization is a trend that grows beyond the abrupt keywords of yesterday’s search engine trends, and the use of this strategy could contribute immensely to the growth of your brand if it is planned and executed properly.

Evolving trends could be quite unnerving especially when they require changes to code and design. Approaching digital consultants, like Brand Story for eg, would make the process much simpler. If you are looking for the Best SEO Agency in Coimbatore, you have arrived at the right place.

SEO Company in Coimbatore
Best tips to generate traffic to your website

Here, we’ve covered a few ideas and tactics for boosting website traffic. The list will help you increase the organic traffic to your website, generate more leads to your business, and improve ROI.

  1. Creation of Content

The goal of inbound marketing is to get the right customers and target interested audience to your business. Blogging for the purpose of producing content is among the finest methods to achieve this.

To design content that will attract the right visitors to your website, you must first have a thorough understanding of the client persona you are striving for. Understanding your audience will help you create content that naturally attracts visitors to your website.

  1. Organic Social Media traffic

Organic social media is not a new tactic or strategy, but marketers should still be aware of it. You may utilize Facebook Messenger, Instagram Stories, live video, IGTV, or other channels in addition to publishing on social media. Being an early adopter of new features is crucial and it is more important when using organic social media.

For instance, Facebook has made it possible for companies to build automated chatbot experiences within Messenger that link to content offered on your website. This function is excellent for driving visitors to your website which may convert more leads.

Furthermore, it’s essential to use social media platforms other than Facebook, Instagram, and Twitter and to have a broad social media marketing strategy. Websites like Pinterest or YouTube may drive a lot of traffic to your site.

  1. SEO on-page

Using on-page SEO strategies, your website may attract more users and rank better in search results. Some on-page SEO elements include the URL, page title, header, meta description, and picture alt-text. If your website shows in search results, you’ll get more visitors.

  1. High Backlinks

You need to rank well in search engines in order to attract visitors to your website. You must be a leader in your field if you want to rank higher position in search engines result page. In addition to the topic/cluster model previously mentioned, one approach to do this is via obtaining high-quality backlinks. You get greater credibility if websites with high authority link to your website.

  1. Local SEO activities

Local SEO is crucial to your business. Search engines rely on signals like local content, social profile pages, links, and citations to gather information for local search and to offer the user with the most relevant local results.

Make sure your name, address, and phone number are the same across all of your social media and Google My Business profiles in order to rank for local search.

To keep track of directories like Yelp, Foursquare, Best of the Web, etc., use a directory management application.

Employ websites like Google Trends, which examines popular search phrases across various locations, to research and use location-based search terms.

  1. Linking Internally

Your aim when someone visits your blog is to encourage them to read more of your website. For this reason, internal links, or linkages to other pages on your website, are crucial. Visitors that stay on your website for more pages are more likely to convert and support your business.

  1. Technical SEO strategies

Technical SEO investigates the backend of your website to ascertain how the pages are technically organized and set up. Crawling, indexing, and page speed are a few examples of the factors.

Use some of the advice below to start your technical SEO campaign:

  • Resolve redirects and broken links.
  • Make an XML sitemap for every subdomain you have.
  • Put language meta tags in place.
  • Topic pages should have specific H1 tags and introductions.

We are one of the best digital marketing companies in Coimbatore to help you to uplift your business through organic traffic to your website and also paid advertisements. For more details feel free to contact us.